Yukon 2020™ Branding Logos

(June 8, 2019) Art “Karts” Huseonica and Lauren “Lolo” Sherwood are busy planning for their Yukon 2020™ expedition to canoe the Yukon River. Part of their planning is the development of their branding logos for online media, decals, and t-shirts.Yukon 2020 branding logo copy v2

Developed in collaboration with a local veteran-owned printing company State 48 Print Shop. They will also be printing decals and t-shirts for Karts and Lolo.

They will attempt to open canoe the entire length of the Yukon River. The 2,000 mile/3,200km self-supported adventure will start June 4, 2020 in the Yukon Territory of Canada and end in the Bering Sea approximately 60 days later.

They will use the standard trilogy of documentation: a publicly accessible GPS track using a Spot_llc tracker, Yukon 2020 branding logo v1 copylocation selfies and videos, and eyewitnesses. In addition, the team will make social media posts. Videos and photos will include drone -created media.

The team’s Yukon Territory outfitter is Up North Adventures and their Alaska outfitters is Horst Expediting. This is a self-supported expedition.


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